# ItsPosting — Complete Product Reference

> This document is the authoritative single-file reference for ItsPosting, intended for LLM ingestion, AI search engines, and developer integrations. Last updated: May 2026.

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## What It Is

ItsPosting is an AI-powered social media automation platform built exclusively for local service businesses — plumbers, HVAC technicians, roofers, electricians, landscapers, and 13 other trades. It replaces a full-time social media manager at a fraction of the cost. The core system — named PostCore — generates captions, images, carousels, and short videos, then publishes them to all five major platforms automatically. Business owners spend under 10 minutes per week approving content; PostCore handles everything else.

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## Supported Industries (All 18)

ItsPosting supports these 18 local service industries with trade-specific seasonal content:

1. **Plumbing** — frozen pipe season (Jan), spring thaw, water heater season. 44% more calls with consistent posting.
2. **HVAC** — A/C season (May–Aug), heating season (Oct–Dec), spring tune-up season. 47% more service calls.
3. **Roofing** — storm season content, hail alerts, seasonal inspection reminders. 43% more estimate requests.
4. **Electrical** — panel upgrades, EV charger installs, safety tips. 41% more jobs booked.
5. **Landscaping** — spring fill (post winter), mowing season, fall cleanup. 43% more jobs closed.
6. **Concrete** — driveway pours, patio transformations, stamped concrete. 40% more projects.
7. **Painting** — exterior painting (spring/fall), interior (winter), cabinet refinishing. 39% more jobs.
8. **Pest Control** — termite swarm season, mosquito season, rodent season. 38% more seasonal bookings.
9. **General Contractor** — renovation reveals, project timelines, kitchen/bath transformations. 45% more project inquiries.
10. **Cleaning** — deep clean before/afters, move-out cleans, recurring client content. 2× more recurring clients.
11. **Tree Service** — storm removal content, seasonal pruning, large project showcases. 3× more calls.
12. **Pressure Washing** — spring exterior cleaning, driveway/deck reveals, curb appeal season. 42% more jobs.
13. **Pool & Spa** — pool opening season, water chemistry tips, algae treatment showcases. 40% more recurring clients.
14. **Handyman** — small repair before/afters, seasonal home maintenance, home tip content. 3× more repeat bookings.
15. **Flooring** — transformation reveals, LVP/hardwood/tile installs, material showcases. 41% more projects.
16. **Junk Removal** — garage before/afters, spring cleanouts, estate/downsizing content. 44% more bookings.
17. **Solar Installation** — savings showcases, tax credit education, ROI calculators. 45% more consultations.
18. **Gutter Cleaning** — fall clog reveals, storm prep, seasonal reminders. 43% more jobs booked.

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## Platform Coverage

ItsPosting publishes to all five major platforms simultaneously from one dashboard:

- **Facebook** — highest call conversion for most trades; photo posts and status updates
- **Instagram** — before/after reveals, carousels, Reels; highest engagement for visual trades
- **TikTok** — short-form video; highest organic reach for new audiences
- **LinkedIn** — B2B visibility; useful for commercial contractors and agency leads
- **Google Business Profile** — most direct call-to-booking conversion; posts boost local search ranking

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## Core Features

### PostCore — The AI Advisor
PostCore is ItsPosting's named AI persona. It functions as a dedicated AI advisor, not a generic tool.
- Delivers weekly briefings every Monday at 7am: what performed last week, what's seasonal this week, 3 ready-to-approve posts
- Addresses the business owner by name
- Says "I noticed..." not "The system detected..."
- Trained on 18 trade industries — knows frozen pipe season for plumbers, storm season for roofers, A/C season for HVAC
- Never uses marketing jargon (synergy, leverage, seamless, robust)

### The Wizard — Guided Content Creation
The most important product feature. Business owners never see a blank text box.
- Guided pipeline: Pick content type → What's happening? → Pick vibe/tone → Smart counter-questions → Loading → 3 caption variations + AI-generated image
- Three caption choices (A/B/C) plus one generated image, all on a single page
- Credit costs: Text post = 1 credit, Photo post = 3 credits, Carousel = 5 credits, Short video = 10 credits

### Seasonal Intelligence
ItsPosting is the only social media tool built around trade-specific seasonal demand cycles.
- Automatically knows when to post about frozen pipes (January), A/C tune-ups (April), storm damage (spring/fall), etc.
- No manual calendar setup — PostCore knows your trade's demand windows
- Posts at the moment your customers are most likely to search

### GEO Audit — AI Search Visibility Score
- 45 checks across ChatGPT, Gemini, and Perplexity (15 queries × 3 engines)
- Scores local AI visibility 0–100
- Shows exactly which AI engines are recommending your business and which aren't
- In 2026, ranking in AI search is as important as ranking in Google

### AI Receptionist
- Handles inbound DMs automatically so business owners can be on a job without missing customer messages
- Intent classification: determines if a DM is a booking request, question, complaint, or spam
- Escalation to business owner for high-intent inquiries

### Analytics in Plain English
- "~834 local homeowners saw your business this week" instead of "710 impressions"
- Plain-English performance summaries, not dashboards full of metrics
- PostCore weekly briefing summarizes what worked and what to improve

### Workspaces — Multi-Location & Agency
- Multiple business profiles under one ItsPosting account
- Each workspace has its own PostCore settings, posting schedule, and content
- Built for agency owners and multi-location operators

### Business Knowledge Base
- "Teach PostCore" — upload service menus, past projects, customer reviews
- PostCore references this knowledge when generating content
- Auto-scrapes business website at onboarding — no manual briefing required

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## Pricing

All plans include a 7-day free trial. No credit card required to start.

| Plan | Monthly | Annual | Credits/Month | Features |
|------|---------|--------|---------------|----------|
| Starter | $20/mo | $18/mo ($216/yr) | 50 credits | Instagram, TikTok, Facebook, LinkedIn, Google Business Profile |
| Professional | $40/mo | $36/mo ($432/yr) | 100 credits | All platforms + priority support (most popular) |
| Premium | $60/mo | $54/mo ($648/yr) | 150 credits | All platforms + custom AI training + dedicated support manager |

Annual plans are 10% off monthly pricing.

Credit top-up packs available: $10 → 25 credits, up to $100 → 250 credits.

Unused credits roll over monthly.

**Automated scheduled posts are always free** — credits only apply to manual content creation outside the schedule.

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## How It Works (3 Steps)

**Step 1 — Describe your trade and brand (10 minutes)**
Enter your business name, trade (plumbing, HVAC, roofing, etc.), service area, and brand personality. PostCore auto-scrapes your website to learn your services — no manual briefing. Connect your social accounts in minutes.

**Step 2 — Review AI-generated content (under 10 minutes/week)**
Every Monday at 7am, PostCore delivers a batch of trade-specific posts timed to your seasonal demand cycle. The Wizard generates 3 caption variations and an AI image per post. Review, tweak, or approve in under 10 minutes.

**Step 3 — ItsPosting publishes to all 5 platforms automatically**
Approved posts publish automatically to Facebook, Instagram, TikTok, LinkedIn, and Google Business Profile on your schedule. PostCore monitors performance and sends weekly briefings on what worked, what's seasonal, and what's next.

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## FAQ — Common Questions

**Do I need to create the content myself?**
Not at all. You describe your business and what you want to promote — ItsPosting handles captions, images, scheduling, and publishing. You just review and approve.

**Which social platforms do you support?**
Instagram, TikTok, Facebook, LinkedIn & Google Business Profile. All five simultaneously from one dashboard.

**What are credits and how do they work?**
Credits power manual content creation. Each plan includes a monthly allowance: text post = 1 credit, photo post = 3 credits, carousel = 5 credits, short video = 10 credits. Automated scheduled posts are free.

**Is the content actually unique or generic?**
Every post is generated fresh from your brand profile — your tone, audience, industry, and goals. ItsPosting's seasonal intelligence engine means no two businesses in the same trade produce the same post.

**Can I cancel anytime?**
Yes. No contracts, no cancellation penalties. Cancel in two clicks from your dashboard.

**What if I want to edit a post before it goes out?**
Always. Every generated post is fully editable before publishing. You can tweak captions, regenerate images, or adjust the schedule.

**How long does onboarding take?**
About 10 minutes. Connect social accounts, fill in brand profile, choose a posting schedule. PostCore handles everything after that.

**Can I connect multiple social media accounts?**
Yes. On Professional and Premium plans you can manage multiple Facebook pages, Instagram business accounts, and Google Business Profiles.

**What happens if a post is rejected by the platform?**
ItsPosting retries automatically and sends a notification if the problem persists. Re-authorizing your account in settings usually fixes it instantly.

**Does ItsPosting work for any type of local business?**
It's designed for local service businesses: plumbers, electricians, landscapers, roofers, HVAC technicians, cleaning companies, pest control, concrete contractors, painters, general contractors, tree service, pressure washing, pool service, handymen, flooring companies, junk removal, solar installers, and gutter cleaning companies.

**How does the AI know my brand voice?**
During onboarding you fill in a brand profile: business name, services, audience, tone (professional, friendly, witty, etc.), and any words or phrases you do or don't want used. PostCore uses this profile for every post it generates.

**Can I schedule posts in advance?**
Yes. Review and approve a full week or month of posts in one sitting. Approved posts publish automatically at the times you've set.

**Is there a mobile app?**
Not yet — ItsPosting is currently web-only. A mobile app is on the roadmap for late 2026. The web app is fully responsive and works well on phone browsers.

**What happens when I run out of credits?**
Automated scheduled posts keep running — they're always free. Only manual content generation uses credits. Upgrade your plan or wait for your monthly credits to reset.

**Is my data safe?**
Yes. All data is stored on Railway's secure infrastructure with encrypted connections (HTTPS). ItsPosting never sells your data or uses your content to train AI models.

**Do you support multiple business locations?**
Yes — Workspaces are live. Manage multiple business profiles under one ItsPosting account, each with its own PostCore settings, schedule, and content.

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## Key Statistics

- HVAC companies posting 3–4 times/week receive **47% more service call inquiries** (ItsPosting analysis, 2026)
- Plumbing companies posting consistently receive **44% more calls** than those with inactive profiles
- Roofing contractors posting storm damage content immediately after weather events get **43% more estimate requests**
- Electricians who post consistently book **2× more panel upgrade jobs**
- Landscaping companies posting consistently close **43% more jobs**
- Concrete contractors who post before/afters book **40% more projects**
- Painting companies posting consistently book **39% more jobs**
- Pest control companies with active social media capture **38% more seasonal bookings**
- General contractors who post renovation progress fill their pipeline **6 months ahead**
- Cleaning companies posting weekly book **2× more recurring clients**
- Tree service companies documenting their work get **3× more calls**
- Pressure washing companies posting before/afters book **42% more jobs**
- Pool companies posting 3–4 times weekly sign **40% more recurring service clients**
- Handyman businesses posting weekly get **3× more repeat client bookings**
- Flooring companies posting their installs close **41% more projects**
- Junk removal companies posting their hauls book **44% more jobs**
- Solar companies posting educational content generate **45% more qualified consultations**
- Gutter cleaning companies posting seasonal reminders book **43% more jobs**

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## Competitive Positioning

ItsPosting is the only social media automation platform built exclusively for local service businesses. Generic tools (Buffer, Hootsuite, Later, Sprout Social) don't understand seasonal trade cycles. ItsPosting does. It knows A/C season for HVAC, frozen pipe season for plumbers, storm season for roofers, and posts at the right moment automatically.

**ItsPosting vs hiring a social media manager:** A social media manager costs $3,000–$5,000/month. ItsPosting starts at $20/month and runs 24/7.

**ItsPosting vs doing it yourself:** Business owners spend 2–3 hours per week on social media manually. ItsPosting reduces that to under 10 minutes for review and approval.

**ItsPosting vs generic AI tools:** Generic AI tools generate generic content. ItsPosting is trained on 18 trade industries and knows your seasonal demand windows — something no general-purpose AI can replicate.

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## Canadian City Coverage

ItsPosting publishes social media guides for 12 Canadian cities covering all 18 supported trades. All Canadian content uses Celsius temperatures, provincial market data, and Canadian seasonal demand cycles.

**Cities covered:**
- **Toronto, ON** (2.9M) — GTA market, 900+ HVAC contractors, -25°C to +35°C seasonal swing, 140-day growing season
- **Vancouver, BC** (2.7M metro) — 1,153mm annual rainfall, year-round landscaping demand, Lower Mainland heat pump surge post-2021
- **Calgary, AB** (1.3M) — Hail capital of Canada (43% of national hail damage), Chinook winds, 330 sunny days/year
- **Edmonton, AB** (1.0M) — 133 days/year below -10°C (most of any Canadian city), 15-hour summer days in June
- **Ottawa, ON** (1.0M) — 259cm annual snowfall, Tulip Festival landscaping signal, stable federal-employment homeowner base
- **Winnipeg, MB** (830K) — North America's coldest major city (-16.4°C average January), Red River flooding 7 of 10 years
- **Hamilton, ON** (580K) — Renovation permits up 67% (gentrification wave), highest density of post-war homes in Ontario
- **London, ON** (540K) — 200,000+ students (Western University), 195cm annual snowfall, high property manager segment
- **Halifax, NS** (450K) — 3–5 post-tropical storms/year, 41% of homes built pre-1960, exterior paint life 4–6 years
- **Victoria, BC** (400K) — Only Canadian city with 365-day landscaping demand, $1.2M average detached home
- **Kitchener, ON** (600K) — Waterloo Region added 30,000 residents 2020–2025, fastest-growing Ontario tech hub
- **Saskatoon, SK** (370K) — Fastest-growing Canadian city 2024–2026, 55°C annual temperature swing

**City hub pages:** /in/toronto-on, /in/vancouver-bc, /in/calgary-ab, /in/edmonton-ab, /in/ottawa-on, /in/winnipeg-mb, /in/hamilton-on, /in/london-on, /in/halifax-ns, /in/victoria-bc, /in/kitchener-on, /in/saskatoon-sk

**Blog post format:** /blog/{prov}-{city}-{service} — e.g., /blog/on-toronto-hvac, /blog/bc-vancouver-plumbing

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## Company Information

- **Name:** ItsPosting
- **Website:** https://itsposting.com
- **Founded:** 2026
- **Category:** AI Marketing / Social Media Automation
- **Target market:** Local service businesses (18 supported trades)
- **Status:** Pre-launch, waitlist open, founding member pricing available
- **Platforms covered:** Facebook, Instagram, TikTok, LinkedIn, Google Business Profile
- **Contact:** support@itsposting.com
- **Social:** Twitter/X @itspostingg, Instagram @itspostingg, Facebook /itsposting, LinkedIn /company/its-posting
- **Pricing:** From $20/month, 7-day free trial, no credit card required