What to post when work is slow: 15 ideas for trades
Quiet weeks are the best time to build trust. Fifteen post ideas that don't need a new job to show.
Why quiet weeks matter
When the phone is quiet, it's tempting to stop posting until work picks up. But the people who will call you next month are deciding now who they trust. A slow week is a chance to show them.
Show what you know
- Answer the question customers ask most often, in two or three sentences.
- Explain one warning sign, like a noise, a smell or a stain, and what it means.
- Share a five-minute check people can do themselves.
- Bust a myth you hear on jobs all the time.
- Show the tool you use most and what it does.
Show the people
- Introduce someone on your team and what they're good at.
- Share how you got started in the trade.
- Post a photo of the van, loaded and ready for the week.
- Thank a supplier or a local business you work with.
- Celebrate a work anniversary or a new certification.
Show proof
- Re-share a favorite before-and-after from last season.
- Post a recent review with a short thank-you.
- Explain what a typical visit looks like, start to finish.
- Answer a review question publicly, such as how you price a job.
- Remind people of a seasonal check before the busy months start.
Useful beats clever. A clear tip will do more for you than a joke.
Keep it going
Pick three ideas from this list each week and you have a month of posts. Save the rest for the next slow stretch.
Let ItsPosting keep the rhythm for you
ItsPosting writes a week of posts for your business, designs them in your brand and schedules them at your best times. You approve them in about ten minutes.