Social media for cafés and coffee shops
Café posts that bring regulars in before the morning rush
ItsPosting knows when iced drinks, fall flavors and holiday menus change what people order, and posts about them before your customers walk past.
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The maple pecan latte is here
Daily Grind Coffee(512) 555-0104
Fresh scones every morning
Daily Grind Coffee(512) 555-0104
Open early on Saturday
Daily Grind Coffee(512) 555-0104
Your year
Posts timed to your busy seasons
Demand for coffee and café visits rises and falls through the year. ItsPosting plans posts a week or two before each busy stretch, so you show up when people start searching.
- Peak
- Busy
- Steady
- Quiet
Scroll sideways to see the whole year.
- JanNew Year routines, slow morningsSteady demand
- FebValentine's treatsBusy demand
- MarSpring menu, iced drinks returnBusy demand
- AprEaster treats, patio seatsBusy demand
- MayGraduations, Mother's DayBusy demand
- JunIced drinks, summer menuPeak demand
- JulCold brew, visitors in townPeak demand
- AugBack-to-school morningsBusy demand
- SepFall flavors arrivePeak demand
- OctSeasonal drinks, HalloweenPeak demand
- NovHoliday menu, gift cardsPeak demand
- DecHoliday drinks, gift cardsPeak demand
What to post
What ItsPosting posts for cafés
A steady mix of photos, useful tips, reviews and the occasional offer. A few ideas from this month:
- Meet the new fall drink
- What the morning rush looks like before 8 am
- Our pastry case this week
- A five-star review from a regular
Example posts in Daily Grind Coffee's colors
- New this week
The maple pecan latte is here
Daily Grind Coffee(512) 555-0104
New this weekThe maple pecan latte is here - Pastry case
Fresh scones every morning
Daily Grind Coffee(512) 555-0104
Pastry caseFresh scones every morning - Hours
Open early on Saturday
Daily Grind Coffee(512) 555-0104
HoursOpen early on Saturday - Five-star review
“My morning starts here”
Daily Grind Coffee(512) 555-0104
Five-star reviewMy morning starts here
How it works
Set up once. Approve in minutes.
ItsPosting learns your business and your area, then has a week of café posts ready for you to approve.
- Step 1
Tell us about your business
Add your website and the drinks and pastries you serve. ItsPosting reads your site, learns how you talk and builds a brand kit with your logo, colors and phone number.
- Step 2
Review the week's posts
Each week you get posts ready to go: the caption, the image and the best time to post. Change a word, swap a photo or approve them as they are.
- Step 3
It posts while you work
Posts go out on schedule to every account you connect. Each Monday you get a short note on what worked and what to post next.
What should a café post on social media?
A mix of four things works well: photos of your drinks and pastry case, short stories about your team and your beans, reviews from regulars and the occasional seasonal offer. ItsPosting suggests all four and times them to your busy seasons.
Which platforms matter most for cafés?
Instagram and Facebook are where café regulars find new drinks and pastries, and Google Business Profile brings people searching for coffee nearby. TikTok suits quick latte-art and pastry clips.
How often should a café post?
Three or four times a week is a good pace for most local businesses, with more in your busy months. ItsPosting plans that schedule and keeps it going when you're busy.
Can I use my own drink and pastry photos?
Yes, and they work best. Upload them from your phone and ItsPosting drops them into your branded templates, with your logo and phone number.
Can I cancel anytime?
Yes. There's no contract, and you keep access until the end of the period you've paid for.
Can ItsPosting announce a new seasonal drink?
Yes. Add the drink to your calendar, choose a design and ItsPosting writes the caption and sizes it for every account you connect. Schedule it for the morning the drink launches.
More guides for restaurants and cafés
Be the café they pick every morning
Start free. ItsPosting plans your first month of café posts in minutes.
Free to start. No credit card. Cancel anytime.